Ruthie Toce
Tell us a little about yourself.
In my role as CFO, I focus on overseeing our accounting and financial strategy while supporting the growth of our team and business. My faith and the philosophy that “you can do anything, but not everything” guide me in working to prioritize impactful and purpose-driven initiatives. Outside of work, I enjoy spending time with my three kids, painting, and playing tennis.
How did you get started in IT?
I started my career in public relations and marketing, but my path shifted when my husband and I began building Velo IT Group. In the early days, I took on a little bit of everything, from accounting to operations. Over time, I found my passion in finance and strategy, and I love contributing to a field that drives real change for businesses.
Why did you choose to work at Velo?
What do you consider your greatest strength?
I’d say my greatest strength is my analytical ability. I enjoy taking on challenges and figuring out practical solutions that help us move forward. Whether it’s working with financial data or solving problems, I try to approach everything with thoughtfulness balanced by a strong bias for action.
Favorite quote?
Dwight D. Eisenhower who led millions of Allied troops in WWII and later become our 34th president was known to say, "Plans are worthless, but planning is everything."